Mass Media :: Neither it serves the “ MASS ” nor it serves as a “ MEDIA ”



Pic :: The CRUX of MASS-MEDIA 

Mass Media :: :; Neither it serves the “ MASS ” nor it serves as a “ MEDIA ”

Recently we have entered the 21st century. The communication today is vital and it is that without the proper communication is is not possible to move ahead correctly and appropriately. That makes it a media which has gained importance.

In this ever changing world which is full of unexpected turns of the events, we cannot sit at our own place and expect the results to be in our favour.Media had and has created many a favours and it has created many untoward incident taking place. It has acted as a hero as well as a villain.

The media plays a vital role in the creation of the awareness  of the policies and the programme for their devlopement and in motivating them to be a good partners in the matter of the devlopement of the nation and it’s building .

There are media and there are forms of the same. The mass media includes the newspapers, the radio, +9 though it is not no more that relevant and in use but still it finds it’s use, the TV- the CHEWING GUM OF THE EYE, the telephones and the cell phones, movies, the post and the prints. . Even after the advent of the TV- the CHEWING GUM FOR THE EYE,  the newspapers are still the effective mass media. .

PRESS & FREE PRESS

The free press is an essential feature in a democratic papers which is called as or considered as a state. Citizens are allowed to express themselves very freely through the newspapers.  The newspapers besid circulating the news and the views , they ought to educate the people in a proper manner but keeping them in touch with the state, the country and with the international news which are of very important in nature and by nature.

At the time of the general elections, the newspaper in particular and the electronic media has to play a very important role and a very impartial one while addressing the redressals of the happenings during those moments and the time in an impartial manner. The importance of the newspapers could be gauged by the fact that the leaves of the papers are used for the matter of advertisement  by the public as well as the Government for a wide publicity and also for a huge mass awareness and the FAITH- CREATION.

FAITHFUL ACCOUNT

Newsspapers do not merely give out a faithful account but it also aims at shaping the opinion of the public in particular , could be of any event or anything as such. It aims to shape the public opinion and here it is the Editors are to play a very important and an impartial role. .The newspapers as well as the media is expected and it should be FAIR, IMPARTIAL and CONCISE in their critism and their critical opinions.  They have an important role to play in the matter of social integration and national unity.

TELEVISION :: THE CHEWING GUM OF THE “ EYE ”

Over the evolving time and the series of the decades that has passed by the Telivision has become an effective media and th tool for awareness creation

The MILLION dollar question that arises is-:

HAS THE TELEVISION BEEN VERY IMPARTIAL IN EXPEDITING IT’S DUTY

The merits and the de-merits can be written and explained in either minutes or in details but the question pertains to has it ever been without any influence to expedite it’s job- WELL “ NO” IS THE ANSWER. Except maybe two or three, the others have completely BELIED and FAILED in it’s duty to do what it ought and needs to be done.

One can place a TV or a radio anywhere in the house that is no issue, but it has become so that the EARS do not LIKE at all to place themselves to these electronic items anymore because they are FULL of FALLACIES and IDIOCRACIES and the one who knows about the happenings will NEVER like these words that emacipates out of these to fall in his ears. These are very HURTFUL and PAINFUL to hear for and to hear them.

There may be many programmes that are being aired by either the TV Channels or the Radio sets but these have been very RANACIDS now to bear to it and to bear them.

ILL EFFECTS OF THE TELEVISION

Though the television has become an effective media today without which the human being cannot survive, yet the ill- effects have been many. The way the programmes in terms of the news are aired and the way the serials are flashed it only give an indication that IT IS IMPOSSIBLE TO BEAR THEM ANYMORE..The influence of these in the mind of the childrens are becoming very dangerous and very harmful.The adult programme and the kind of the language used is completely uprooting the mind and that too so very badly.he WORST is the STAR TV. Cruelties and INHUMAN tendency are spoiling and POLLUTING the mind of these youngsters in a humiliating and a distressing manner. This ought to be noted and all measures taken to discard and  put the evils at the place.

The scens and the violence that is potrayed is completely damaging and demeaning the potential growth of the mind in a positive and a meaningful manner , the net result is that the inner language of the programme is NOT-AT-ALL understood by these young turks..The TV addiction also has ruined the FLAIR and the NATURALISM of the young turks that cannot think rationally for most of the time after watching these IDICRACIES that comes out of the TV show and the programmes that are aired by it.

It is withot any meaning and without any words to dscribe more to say that the TV has been a GREAT gift to the MANKIND and to the MODERN SOCIETY by the SCIENCE but the use has been very VULGAR and ANNIHILITATING.

ASPECT OF HUMAN LIFE

Let’s see it, let’s evaluate it and let’s exam it. Today every aspect of the human life is directly or indirectly associated with the impact of electronics and the technology that is connected with that  or  with it.  Let us talk in a bit about DIGITAL COMMUNICATION which the Hon’ble Prime Minister has given a importance of national advancement and improvement.

DIGITAL COMMUNICATION  - ::

Pic :: The Digital Communication 

The combination of digital transmission, the digital switching and the digital signaling ie the transmission makes the chapter of a COMPLETE digital communication.

The process of the digital and the progress that revolves around it beside the contribution made by the Computers and the development that keeps on taking place in the world of the computers have merged the computers and the coomunication to make theDIGITAL COMMUNICATION and the science  involved with it as a very important tool of technology which is bound to take the development of the nation FAR, FURTHER and FARTHEST .The electronic media has acelarated the progress in terms of the economy and the business, beside there has been an increase of the efficiency and the promotion of the welfare in the modern society . Today we are living in an era of information and the society  is totally leaned toward it and toward that . IT IS AN INFORMATION ORIENTED SOCIETY .

It is the DIGITAL TECHNOLOGY in many a countries which are far more advanced and far more progressive which has brought about a revolutionary change in almost every field of improvisation, improvement and progress.

It is because of this that the TELECOMMUNICATION and it’s network in many and most of the country has become so effective and efficient and that has brought a sweeping change in the field of INTERNATIONAL COMMUNICATION that is related to the STD, ISD and that also covers the application that is connected to the mobiles and the cell phones.

It is the DIGITAL COMMUNICATION and it’s technology that the satellites has started  giving outstanding results. It is because of this that the business communication and the economic scenario of many a countries which are so very advanced had and has improved and are constantly improving.

In all the DIGITAL TECHNOLOGY is going to be the FUTURE and that will play an important role in the field of computers, Science, Business and in the new areans that would be related to job creation, agriculture, defense, security and internal restricting of the nation

 Thus the role   of the TV and the MASS COMMUNICATION has to change and it has to gear up to the national requirement rather than PLAYING to the POLITICAL PARTIES and proving their IDICRACIES and  their FALLCIES to be something say the VOICE OF ETERNITY or the GOSPEL OF TRUTH.

INDIAN TV MEDIA ARE THE EXAMPLE OF BEING VERY HARMFUL AND A DISASTER TO THE NATION

It has FAILED to SERVE the MASS in the way that could be termed as GOOD and has COMPLETELY messed itself to be anything near to being termed as BEST as a instrument of bridging the gap between the WORST and the BEST that runs amuck in this country and to BUILD the nation through it's efficiency .

IT HAS ONLY DESTRUCTED THE HUMANISM AND THE NATION BY UPROOTING IT'S PILLAR

Well , that is it

Regards and Thanks

Pics



Shyamal Bhattacharjee 

Mr Shyamal Bhattacharjee, the author was born at West Chirimiri Colliery at District Surguja, Chattisgarh on July 6th 1959 He received his early education at Carmel Convent School Bishrampur and later at Christ Church Boys' Higher Secondary School at Jabalpur. He later joined Hislop College at Nagpur and completed his graduation in Science and he also added a degree in    B A thereafter. He joined the HITAVADA, a leading dailies of Central India at Nagpur as a      Sub-Editor ( Sports ) but gave up to complete his MBA in 1984 He thereafter added a Diploma In Export Management. He has authored THREE books namely Notable Quotes and Noble Thought published by Pustak Mahal in 2001 Indian Cricket : Faces That Changed It  published by Manas Publications in 2009 and Essential Of Office Management published by NBCA, Kolkatta  in 2012. He has a experience of about 35 years in Marketing




Signature Of Shyamal Bhattacharjee


Comments