Pic :: The CRUX of MASS-MEDIA
Mass Media ::
:; Neither it serves the “ MASS ” nor it serves as a “ MEDIA ”
Recently we have entered the 21st century. The
communication today is vital and it is that without the proper communication is
is not possible to move ahead correctly and appropriately. That makes it a
media which has gained importance.
In this ever changing world which is full of unexpected turns
of the events, we cannot sit at our own place and expect the results to be in
our favour.Media had and has created many a favours and it has created many
untoward incident taking place. It has acted as a hero as well as a villain.
The media plays a vital role in the creation of the
awareness of the policies and the
programme for their devlopement and in motivating them to be a good partners in
the matter of the devlopement of the nation and it’s building .
There are media and there are forms of the same. The mass
media includes the newspapers, the radio, +9 though it is not no more that
relevant and in use but still it finds it’s use, the TV- the CHEWING GUM OF THE
EYE, the telephones and the cell phones, movies, the post and the prints. .
Even after the advent of the TV- the CHEWING GUM FOR THE EYE, the newspapers are still the effective mass
media. .
PRESS &
FREE PRESS
The free press is an essential feature in a democratic papers
which is called as or considered as a state. Citizens are allowed to express
themselves very freely through the newspapers. The newspapers besid circulating the news and
the views , they ought to educate the people in a proper manner but keeping
them in touch with the state, the country and with the international news which
are of very important in nature and by nature.
At the time of the general elections, the newspaper in
particular and the electronic media has to play a very important role and a
very impartial one while addressing the redressals of the happenings during
those moments and the time in an impartial manner. The importance of the
newspapers could be gauged by the fact that the leaves of the papers are used
for the matter of advertisement by the
public as well as the Government for a wide publicity and also for a huge mass
awareness and the FAITH- CREATION.
FAITHFUL
ACCOUNT
Newsspapers do not merely give out a faithful account but it
also aims at shaping the opinion of the public in particular , could be of any
event or anything as such. It aims to shape the public opinion and here it is
the Editors are to play a very important and an impartial role. .The newspapers
as well as the media is expected and it should be FAIR, IMPARTIAL and CONCISE
in their critism and their critical opinions. They have an important role to play in the
matter of social integration and national unity.
TELEVISION ::
THE CHEWING GUM OF THE “ EYE ”
Over the
evolving time and the series of the decades that has passed by the Telivision
has become an effective media and th tool for awareness creation
The MILLION
dollar question that arises is-:
HAS THE
TELEVISION BEEN VERY IMPARTIAL IN EXPEDITING IT’S DUTY
The merits and the de-merits can be written and explained in
either minutes or in details but the question pertains to has it ever been without
any influence to expedite it’s job- WELL “ NO” IS THE ANSWER. Except maybe two
or three, the others have completely BELIED and FAILED in it’s duty to do what
it ought and needs to be done.
One can place a TV or a radio anywhere in the house that is
no issue, but it has become so that the EARS do not LIKE at all to place
themselves to these electronic items anymore because they are FULL of FALLACIES
and IDIOCRACIES and the one who knows about the happenings will NEVER like
these words that emacipates out of these to fall in his ears. These are very
HURTFUL and PAINFUL to hear for and to hear them.
There may be many programmes that are being aired by either
the TV Channels or the Radio sets but these have been very RANACIDS now to bear
to it and to bear them.
ILL EFFECTS OF
THE TELEVISION
Though the television has become an effective media today
without which the human being cannot survive, yet the ill- effects have been
many. The way the programmes in terms of the news are aired and the way the
serials are flashed it only give an indication that IT IS IMPOSSIBLE TO BEAR
THEM ANYMORE..The influence of these in the mind of the childrens are becoming
very dangerous and very harmful.The adult programme and the kind of the
language used is completely uprooting the mind and that too so very badly.he
WORST is the STAR TV. Cruelties and INHUMAN tendency are spoiling and POLLUTING
the mind of these youngsters in a humiliating and a distressing manner. This
ought to be noted and all measures taken to discard and put the evils at the place.
The scens and the violence that is potrayed is completely
damaging and demeaning the potential growth of the mind in a positive and a
meaningful manner , the net result is that the inner language of the programme
is NOT-AT-ALL understood by these young turks..The TV addiction also has ruined
the FLAIR and the NATURALISM of the young turks that cannot think rationally
for most of the time after watching these IDICRACIES that comes out of the TV
show and the programmes that are aired by it.
It is withot any meaning and without any words to dscribe
more to say that the TV has been a GREAT gift to the MANKIND and to the MODERN
SOCIETY by the SCIENCE but the use has been very VULGAR and ANNIHILITATING.
ASPECT OF
HUMAN LIFE
Let’s see it, let’s evaluate it and let’s exam it. Today
every aspect of the human life is directly or indirectly associated with the
impact of electronics and the technology that is connected with that or with it. Let us talk in a bit about DIGITAL
COMMUNICATION which the Hon’ble Prime Minister has given a importance of
national advancement and improvement.
DIGITAL COMMUNICATION - ::
Pic :: The Digital Communication
The combination of digital transmission, the digital
switching and the digital signaling ie the transmission makes the chapter of a
COMPLETE digital communication.
The process of the digital and the progress that revolves
around it beside the contribution made by the Computers and the development that
keeps on taking place in the world of the computers have merged the computers
and the coomunication to make theDIGITAL COMMUNICATION and the science involved with it as a very important tool of
technology which is bound to take the development of the nation FAR, FURTHER and FARTHEST .The
electronic media has acelarated the progress in terms of the economy and the
business, beside there has been an increase of the efficiency and the promotion
of the welfare in the modern society . Today we are living in an era of
information and the society is totally
leaned toward it and toward that . IT
IS AN INFORMATION ORIENTED SOCIETY .
It is the
DIGITAL TECHNOLOGY in many a countries which are far more advanced and far more
progressive which has brought about a revolutionary change in almost every
field of improvisation, improvement and progress.
It is because of this that the TELECOMMUNICATION and it’s
network in many and most of the country has become so effective and efficient
and that has brought a sweeping change in the field of INTERNATIONAL
COMMUNICATION that is related to the STD, ISD and that also covers the
application that is connected to the mobiles and the cell phones.
It is the DIGITAL COMMUNICATION and it’s technology that the
satellites has started giving
outstanding results. It is because of this that the business communication and
the economic scenario of many a countries which are so very advanced had and
has improved and are constantly improving.
In all the DIGITAL TECHNOLOGY is going to be the FUTURE and
that will play an important role in the field of computers, Science, Business
and in the new areans that would be related to job creation, agriculture,
defense, security and internal restricting of the nation
INDIAN TV
MEDIA ARE THE EXAMPLE OF BEING VERY HARMFUL AND A DISASTER TO THE NATION
It has FAILED to SERVE the MASS in the way that could be termed as GOOD and has COMPLETELY messed itself to be anything near to being termed as BEST as a instrument of bridging the gap between the WORST and the BEST that runs amuck in this country and to BUILD the nation through it's efficiency .
IT HAS ONLY DESTRUCTED THE HUMANISM AND THE NATION BY UPROOTING IT'S PILLAR
Well , that is it
Regards and Thanks
Pics
Shyamal Bhattacharjee
Mr Shyamal
Bhattacharjee, the author was born at West Chirimiri Colliery at
District Surguja, Chattisgarh on July 6th 1959 He
received his early education at Carmel Convent School Bishrampur
and later at Christ Church Boys' Higher Secondary School at
Jabalpur. He later joined Hislop College at Nagpur and
completed his graduation in Science and he also added a degree
in B A thereafter. He joined the HITAVADA,
a leading dailies of Central India at Nagpur
as a Sub-Editor ( Sports ) but
gave up to complete his MBA in 1984 He thereafter
added a Diploma In Export Management. He has authored THREE books
namely Notable Quotes and Noble Thought published by Pustak
Mahal in 2001 Indian Cricket : Faces That Changed It
published by Manas Publications in 2009 and Essential Of Office
Management published by NBCA, Kolkatta in 2012. He has a
experience of about 35 years in Marketing
Signature Of Shyamal Bhattacharjee
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