TRIFED :: The TRIFED “ VANDHAN ” :: Mercilessly Merciless , The Future Key To Beg For Mercy






Pic - :: The " VANDHAN " ie, The Forest Wealth That TRIFED Similises  




Pic - :: Logo Of  " TRIFED "
 

The TRIFED “ VANDHAN ” :: Mercilessly Merciless , The Future Key To Beg For Mercy

TRIFED

This is an organization which needs  to be operated in a manner such that it’s HEART, it’s LUNG is replaced by the process of transplantation,  and if possible it’s KIDNEYS ought to be dialysed .Unless and until it is done and performed in that manner , nothing for the future  would be good, better or best for TRIFED, which MECILESSLY begs for all the grants from the Government of India to promise everything in terms of the best that it would do but ends in doing the worst that it can do.

EXISTENCE

Trifed was formed during the year 1987 and it started operating from the Administration point of view from 1988 and it’s business operation started from the month of January 1989. Thus TRIFED is functioning and operating for the last 33 years in terms of it’s business operation though it has existed for 34 years…

FALLACIES

This country India has seen about 14 Prime Minister’s ever since it’s inception , but this organization has seen about 34 Managing Directors in it’s existence all of them either from the Senior I.A.S cadres, and some might have been from the Allied Services of the Government of India.At present the Managing Director of this organization is Mr Prabir Krishna, A Bihari Babu from the Cjhattisgarh cadre.

Infact the shortest serving  Managing Director had been Mr Siddhu who served TRIFED for about SIX months, and the present Managing Director, Mr Prabir Krishna is still serving this organization since more than three years….

INEPTION & IT’S THEORY

TRIFED, was inepted , operationally from the year 1989 when it started trading and doing it’s business in the field of MFP ( Minor Forest Produce ) and the SAP ( Surplus Agriculture Produce ) .

When it started and when the inception took place, the basic aims were-:

A ).  To procure all the MFP’s directly from TRIBAL’S ,

B ) . To eliminate the middleman and the hoarders

C ). To aid as a LATERAL help to all the State Government Co-Operative Agencies under the various State Government to keep those agencies afloat by assisting them as a Nodal Agency to procure the MFP and the SAP from the Tribes , directly from the Government…

It was thus that with this aim that TRIFED was established and the main aim was to procure all the Tribal produces directly from the Tribes, so that the Tribes get a fair return for all their produce…

It was and it is evident , that the organization, TRIFED , thus acted as a NODAL AGENCY , placing itself between the Union Government of India  and the various State Governments, to act as an agency , to aid to the procurement of the various Tribal produces, directly by itself , and at times in association withthe State Government owned agencies, which are and which have been involved in the procurement of the TRIBAL produce.

VILLIANS- WHO WERE THOSE TO DERAIL TRIFED’S ORIGINAL ACTIVITIES

Trifed, continued it’s activity, to operate in a manner for which this organization was laid and placed in the world of Indian organization under the Government Of India. However the disaster was to strike when all of a sudden , one saw the  scrapping off all the activities that Trifed, engaged itself in the procurement of the MFP’s and the SAP’s .

The moot question  is, when this organization was formed , it was based and it was formed with the moot idea of KEEPING THE TRIBES AFLOAT, by procuring directly, their produces that they grow and bring it to the haats and the bazaar to sell those, . The main intention was to prevent the exploitation of the TRIBES.

All of a sudden one saw that this was scrapped and the process was done away with.  The question is , why all of a sudden this step was taken by TRIFED and who was the Managing Director who took this ugly step. Which was the Government , then , to take the decision on these lines….

Who and which were the Ministries who ordered this, and why was the policy of TRIFED played upon with this kind of a traumatic decision which in a long manner definitely had hit the TRIBES of India on the stomach and maybe below their belt.

Who was the managing Director then……. And which was the Union Government then, to take this drastic decision.

This question needs to be raised in the Parliament,  and a thorough probe into the matter ought to be conducted by a thorough probing agency, as this is the need of the hour. This is very important as well , as this step has resulted the Tribes going into the despair, and placing them under an umbrella of exploitation which were roosted and ruled by the hoarders and the middlemen .

Not only that,  because of this ugly and rubbish attitude of the one’s who endorsed this unfamiliar and a crucifying decision, the State Government Agencies ie , the various Co-Operative firms of the State Government that at times would heavily depend upon TRIFED for it’s business also has to bear the brunt of the cruel decision that took place.

Their survival took a nosedive, maybe NOT by every means, but maybe partially. The disjoint and the jads of their business which depended on an inter-joint business between TRIFGED and them was evident in the case of the sales of Myrobalan, Tamarind, Amla and many such TRIBAL produce.

It and this was all because of the IDIOCRACIES and the IDIOTS that were ruling the roost, both at the centre , in terms of the Ministry and at TRIFED where the Managing Director's, the I.A.S are simply OUT of their imaginations to do anything worthwhile and good for the organization or to the Tribes, whom they promise to bolster but end up without  any loathes been given to them….

FIRST MAIN GIST

Here in the article, the FIRST main gist, of the interact was all about the TOPSY-TURVY decision, that YTRIFED, had taken or that was taken at TRIFED, right from the history of their MANAGING DIRECTOR’s and the managing Director, that ruled the roost,  at TRIFED ,  to the awkward decision of implementing and discarding  their business , which only has gone in a long way to devastate , destruct, and UPROOT the TRIBES of India, and this infact has been a DISASTER to the emergence and energy as well as the exigencies, of the business of the state Government agencies and also a total collapse of the Tribal life beside the destruction that might have caused to their produce and to them for not getting the real value of the produce that they sold at the market…..

 The one’s who were the DEFUNCT-DESTRUCTORS , ought to be taken, immediately, into the cognizance, for a thorough probe into this matter and the ILL-WIIL-CRUEL-DEALS who did bring a lot of difficulties in the picture that was painted which definitely was RED,  and which brought in about an IRREPERABLE LOSS to the Tribes, in particular and to the various State Governments,  ought to be asked to explain in reality about the defunct- ions, that they caused to the Tribes and the various State Government agencies and a real good punishment ought to be served to them….. This was and this is a NATIONAL DESTRUCTION when it comes to poking-and-piercing the life of the Tribes.

TRIFED COMPLETELY TRAPPED

IIt was in the year 2020 , that after winning the National election in 2019,  the Hon’ble Minister ie the Prime Minister Mr Narendra Modi had announced that to enrich and enliven, the spirit of the Tribes of India, and to make their life, more meaningful , the Prime Minister on a national scale to better the life of the Tribes, set a target of 22 plans and programmes for the Tribes India .This was with a view to enhance their income and upscale their quality of life.

To encash on the opportunity , the present Managing Director of TRIFED , Mr Parvir Krishna , came forward to take up the challenge and make all the venture of the Prime Minister , successful which he has envisaged through those 22 plans and programmers for the Tribes of India.

The Question Of Conjecture - ::

My question is , when the Tribes cannot to with TRIFED and when TRIFED was formed with the basic interntions of helping the Tribes, why did Trifed - :

1 ) . Why did TRIFED scratched the policy of trading and dealing with the Tribal produce, ie , the MFP’s and the SAP’s

2). Whose decision was it  to abolish the deals of TRIFED , with the Tribes for procuring the Tribal produce from the Tribes of India.

3 ) . Who was the Minister who took this DEATH-LIKE decision

4). Who was the Managing Director of Trifed and the Executive Director of TRIFED who was responsible to take this decision.

There are some other points of discussions that engages itself with this story .

Those are - ::

1). Did the present Managing Director of Trifed , know all about the past history of TRIFED and it’s dealing with the Tribal produce that related itself to the MFP’s and the SAP’s.

2 ) . If he was so interested in these kind of a trade and the deals, what was he doing for so many a years by keeping him and TRIFED away from this trade and business. Why was he shut and MUMM over this issue.

3 ) . All of a sudden after the prime Minister announced his plans for the Tribes of India, he has jumped  into the fray to expedite the job for the Prime minister .Why all of a sudden this decision to do so.

There is a smell and there is a feeling and that is a feel of FISHY that comes into the foreplay when one reads and studies it with panache. Is that, by helping the prime Minister, he is trying to open out his access for and in the BJP and trying to be in the good books of the prime Minister so that he gets an easy access to the BJP and makes his foray in the national politics of India.

This man and his intentions have been somewhat undefined in terms of playing straight. He plays more to the gallery .

JAGDALPUR COLLECTORS’  AND INTRICACIES

The present Managing Director of TRIFED, was a District Collector of Jagdalpur.

There is a REAL story a truth, that took place at Jagdalpur and a District Collector was involved in it. It happened in the year between 1987-88 to 1994-95.

The story goes that the District Collector of Jagdalpur carried three bags/suitcase,each filled with Rupee One Crore and he carried them to Bhpal to the Chief Minister, then, Mr Digvijay Singh.  That was to be handed over to Mr Singh, then.

When that District Collector finally met the Chief Minister , he handed two suit case of Rupee One Crore each, saying that the third one was stolen by a burglar in the train. YThe question that arises is-:

1). Why did he not make a immediate complaint with the railway Police then.

2). Why did the Chief Minister did not apprehend him of not registering a complaint with the Police that guards the Railways then.

Mr Narendra Modi has to be very careful with Mr Pravir Krishna while listening and accepting his pleas and requests.

Who was the actual District Collector during that time when this incident happened and that who carried that/those suitcase is actually not known to me. I cannot name anybody but this incident had taken a good amount of space in the Newsspaper of Bhopal and Raipur then and it became a lore for the people to talk on this subject matter, then.

Whether this was th man and the District Collector, will not be answered by me as I do not know the real and the truthful man who was responsible for the same . These kind of incident are innumerous in the annals of the District Collectors, that are the I.A.S Officers, and these are not the matters of simplicity as it involves a lot of perplexities but these has been and these were the qualities of the District Collectors and the I.A.S Officers when Mr Digvijay Singh was the Chief Minister of Madhya Pradesh.

WHAT IS THE LONG TERM PLANS OF TRIFED

The question that arises is what is the long term planning of TRIFED .

Is it that the Hon’ble Prime Minister plans and wishes to carry out this activity on and for a long term or is it a ONE-YEAR kind of a plan.

Is this activity a repetitive one, or is it that this activity would be confined to one year and that is all. It ought to be studied, decided in PRINCIPLE, advocated and then a final outcome on the decision ought to be optimized so that the planning’s and the future expedition of the job is carried out at TRIFED.

If the present VAN-DHAN as the prime Minister has given a name to the same , ought to be continued for a very long moment of time, then the long term planning and the set up ouhght to be made for TRIFED in that manner. If it is a SHORT TERM phenomenon, than a short term measure ought to be made.

If it is a short term phenomena then the involvement of TRIFED is not at all necessary.This then could be expedited with the help of the State Level Co-Operative Agencies .

The amount and the target envisaged for the collection of the MFP’s and the SAP’s could be calculated and the booty could be handed to the Managing Directors of the various State agencies and the proceeds could be collected by them.

The long term programme would require a complete overhaul of the set-up of TRIFED. In that case TWO different team under the Regional managers at the Regional Office and the Field Office ought to be made and obviously the heorarchy set-up of the organization ought to be overhauled and changed.

What should be then the set up of the TRIFED Office at the Head Quarter/Head Office and the TRegional Office.

Well this is and this should be the case and the flow of the LINEARITY in that case.

 


Picture-:: The “ LINEAR FLOW ” of the Head Office/Head Quarter Of Trifed

The diagram is self explanatory . 

No further lines would be required to explain this but at least  afew on the Regional Office. I would like to have TWO Account Assistans at the Regional Office so that the two separate accounts ate maintained in the Regional Office so that the account of the MFP’s and the SAP’s are not colluding and intermixing with one another.

This is a point that requires to be considered and it ought to be distinct.

The Field Activities Of TRIFED

 As a suggestion and as an opinion , precisely as a matter of COUNSEL, it would be better for TRIFED to engage themselves with the respective state Government Agencies that deals and falls under the Co-Operative units of operation .

This will help TRIFED to store it’s portion and proportion of the produces at the Godowns of the State Government agencies . Trifed has NO GODOWNS of it’s own. So in that case, it can make use of the godowns of the State Government Co-operative agencies .The cost in that case to pay for the godown charged can be and could be agreed upon and this will reduce the cost of the storage and storing of the goods for Trifed.That will be a good help to Trifed.

There are many a cold storage which runs under the respective State Government and these could be also used for and by trifed to stote items like Tamarind, Amla, Amla Juices, and SAP’s like Peas, Pine-apples till the time they are sold or shifted.This can and this ought to be kept in mind as well.

TRIFED STORY OF TAMARIND STORAGE FROM 1990-1193 AT CUTTACK

During the period between 1990 to 1993, the Tamarind that was procured by TRIFED from Orissa was stored by and in a cold storage at Cuttack which belonged to a Marwari/Baniya trader whose only business was to store the items for preservation at his cold storage.

At that point of time, a local cold storage company at Bhubaneshwar under some Co-operative system of it’s operation, under the Government of Orissa , had approached TRIFED and had requested to help them  , by storing all the Tamarind at their cold storage.They PLEADED repeatedly that if Trifed stores their Tamarind at that Cold storage at Bhubaneswar, then the income generated will help them to survive in their business .That rate they offered was Rs 2=00/Kg less than the rate that the Cuttack party had offered.

According to the DGS&D ( Directorate General Of Store, Supply and Disposal ), the Government agencies and organization would have to use the Government firms as the first case and rules, to carry on their business of storing or purchasing any items.

In that case the orders for storing the Tamarinds ought to have been stored at Bhubaneshwar with that cold storage, but the Regional Manager- who actually has LOOTED TRIFED in all his years of service at Trifed, and who was the regional manager at TRIFED in 1990 then to the period of 1994 placed the tamarind to the cold storage of the Cuttack and that too at a high rate. This kind of ROBBERY, DECEIT and LOOT has to be completely WIPED OFF at Trifed if it really wishes to be an organization for the Tribes and a SUCCOUR of an agency to the State Government Agencies which are Co-operative oriented .

AREAS WHERE TRIFED HAS TO IMPART TRAINING

If TRIFED goes with the dual system of operation then it has to conduct the two different system of training to it’s personnel in the matter of Field Sales and Operation and in the matter of the Retial Shop sales.

The two different methods of the training are-:

AREAS WHERE TRIFED HAS TO IMPART TRAINING

If TRIFED goes with the dual system of operation then it has to conduct the two different system of training to it’s personnel in the matter of Field Sales and Operation and in the matter of the Retial Shop sales.

The two different methods of the training are-:

 1). A specialized training , ie , an inhouse mode of training for CUSTOMISATION of the sales within the house to sell it’s product.

2). A OPERATIONALISED training to it’s personnel who would be in the field to over;look the procurement and the sale from the Tribes that would encompass the MFP’s and the SAP’s in terms of the training.

3). A specialized training , ie , FIELD TRAINING to the FIELD STAFF for the expedition of the sales of the MFP and the SAP.

In the matter of the training for the sales of the MFP and the SAP the training programme should be as-:

1). Collection and accumulation of the MFP’s and the SAP’s and it’s proceeds.

2). The technique which will cover  everything about transportation , storing etc,

3). A full fledged training about how to dispatch the goods by the trucks

4).A full training about how to develop and dispatch the relation between the Indian railways to dispatch the materials by trains.

5). The entire training about documentation

6). Training about LIASION between the State Government Co-operative Agencies and TRIFED

7). Training about knowing every facets of Delivery Challan, the CHUNGI-NAKA , ie the TOLL GATE affairs, the TOLL CHARGES, etc, and all about how to maintain the expenses therein.

8). An all round knowledge about LOGISTICS , TRANSPORTATION, STORING , WAREHOUSING , CENTRAL WAREHOUSING CORPORATION, etc.

EXPORTS

The Figure And The Heirarchy Of REGIONAL OFFICE of TRIFED


 


TRIFED ::  THE WAY IT NEEDS TO WORK

Trifed, it at all ,  wishes to continues with it’s dual activities of running the HANDICRAFTS as well as the FOREST PRODUCE , then the diagram of HEIRARCHY depicted above should be followed and maintained.

In that case the Office at the Regional and the Area level ought to start from 9.00AM to 6.30PM for those who are and who would be in the SAP section to work and expedite the SAP affairs. For ther HANDICRAFT section, TRIFED ought to start it’s Office from 11.00AM and it ought to end at 7.30PM during the evening , ie , early evening.

The Regional Manager managing the Regional Office ought to be responsible for controlling both the MFP’s and the SAP’s.

It ought to be noted here that the Office everywhere where TRIFED is operating, ought to have TWO Accountants . One of the Accountant ought to maintain the Accounts of the HANDICRAFTS and the another ought to be maintaining all the Accounts of the SAP and the MFP. This is how the Accounts of the Regional Office and the area Office ought to be maintained.

Every month  the TRIAL BALANCE  that ought to be prepared ought to have TWO separate Trial balance and the OVERALL Balance Sheet of the organization of TRIFED has to be ONE Balance Sheet as there CANNOT be TWO different balance Sheet of an organization as per the rules of the FINANCE and ACCOUNTS . The final balance sheet prepared ONCE which reflects the overall status of the company which is prepared on March 31st every year ought to reflect the overall business of the two division separately on the Balance Sheet .This is how the balance Sheet ought to be prepared.

Now comes the procedures of Selection and Placement at Trifed

SELECTION AND PLACEMENT AT TRIFED

The procedure of the selection of the personnel, the PROMOTION of the personnel and the PLACEMENT of the personnel has always been ridiculous and full of JOKE as well as LOGICAL DEFY that defies everything that could lead to the organization to land itself in the jail because the one’s who did it, have done it to satisfy the others and not to satisfy the constitution and the law that abides and guides the organization.

The CRACKING JOKES are the activities of TRIFED and it gives  rise to as well as birth to ADVERSITY .I can lay many an example but I would like to lay an example which assimilates and similes the international wants and needs in which TRIFED will have no answer to lay or give.

EXPORTS / EXPORT

HOW COMES THAT TRIFED DOES NOT POSSESSES AN EXPORT DEPARTMENT OR A DIVISION

Exports constitutes the OXYGEN of any business firm and it ois a MUST to possesss an EXPORTS department. Without it the organization could be termed as an BODY WITHOUT THE LUNGS .

The WORLD cannot come to YTRIFED at all.It is TRIFED which has to reach to the WORLD. Any activities of TRIFED , and activities of the TRIBALS, it’s ARTISANS, it’s ARTS, it’s HANDICRAFT as well as the produce of the TRIBES of INDIA can only be known through the items over the WORLD only when these items reaches the WORLD by EXPORTS.

TRIFED, it is a REAL pity does not possesses an EXPORT division at all.To start with there was an EXPORT department of TRIFED being manned and looked after by Mr Radhey Shyam Meena. He ws given that HIGH a post at TRIFED to start with, as he had come from the STC ( State Trading Corporation ) serving them for about 10 years in EXPORTS.

Yet when he expedited the FIRST consignment of EXPORT, and when the organization was pulled to an International Court by an American firm, TRIFED cooly shut the export department.The one’s who were engaged in the  Export Department , Mr Menon  and some more were sacked, with Mr Meens allowed to continue as he has and had the POLITICAL BACKING. He later went on to become the EXECUTIVE 

DIRECTOR of TRIFED .This is how a DESTRUCTOR goes a LONG way to head an Government Organisation and TRIFED is an LIVING and a NAKED ECXAMPLE that I have seen with my NAKED-EYE . Ever since that TRIFED so long, so far has worked and run it’s business without a EXPORT DIVISION .

I shall lay some lines which will SURPRISE many and those lines are-:

“ The global handicrafts market reached a value of US$ 718 Billion in 2020. Looking forward, IMARC Group expects the market to exhibit strong growth during the next five years. Handicrafts refer to products that are handmade using simple tools and represent the culture and traditions of a country or region. Their production requires considerable hand-eye coordination and intense concentration ”.

My question is HOW MUCH DID TRIFED EXPORT WHEN IT COMES TO TRIBAL HANDICRAFT. The PRESENT Managing Director of TRIFED has gone in to win the best CEO prize. FOR WHAT ? And the so CALLED the WIZRD of Marketing at TRIFEd who BRAGS like anything, Mr Amit Bhatnagar has been once again promoted. Has he made any contribution at all to revieve the EXPORT division at TRIFED and what has been his CONTRIBUTION of the SALES TURNOVER in terms of EXPORTS and SALES separately. Let us NOT waste our time writing about it.

PARTIAILITY AND FACTIONLISM HAVE BEEN THE FATHER AND MOTHER OF TRIFED . What more to write.

It is really , PITY, IRONICAL and WHIMSICAL, full of SURPRISE to see that there exists NO export division at TRIFED and there has been about SEVEN Executive Directors from the year 1995 to 2021 at TRIFED with NONE having the DISTINCTION to open and span out a EXPORT division, thoug TRIFED has a BRAND AMBASSADOR in Mary Kom .What for to have an international figure as a Brand Ambasador when you have NO-PRESENCE at abroad, or internationally.

HEADLESS DONKEYS AND EYELESS OWLS HAVE REINED TRIFED AND IT STILL GOES ON

The WORLD is full of people  and trhe SOUL who LOVE and ADORE the BEAUTY that the handicrafts produces The Tribes of India produces por manufactures in a HEAVE, many and many iterms that could catch the eye ball of the one’s at abroad but nothing so far has gone to the WORLD-THANKS Mr Amit Bhatnagar and THANKS , Mr Pravir Krishna for the same .

There are 207  countries in the world .The disintegrated part of Yugoslavia which now has as many as SIX different nation, Italy, Geermany , Ukraine the Latin American nation Brazil, , they adore the ARTEFACT and an effort ought to be made to export the TRIBAL produce in these area. Trifed in all has been a FAILURE.It has NOT been able to showcase the GREAT and the GREATNESS pof the arts of our Tribes to the world.

IT IS MANDATORY THAT TRIFED SOON START IT’S EXPORT DIVISION .

WHY EXPORT HOLDS IMPORTANCE

The branding and the image of an organization totally  depends upon the business that it generates and that it creates out of export. The export actually  makes an organization to get it’s standing both in the Indian market through it’s share price that it rules in the stock market, and in the international market.

A SOUND export SWELLS the share value of an organization in the Share market and that goes in a long way to establish a value of brand and the value of the organization in terms of the QUALITY in the Indian market.

Mr R.S.Meena , who retired as the Executive Director from TRIFED , was chosen for a very HIGH post to start with, when TRIFED started it’s operation because he potrayed a experience of a DECADE in Exports at STC ( State Trading Corporation ) .  However, when it came and when the opportunity arose to exhibit his skill at Exports he landed the entire organization in a SOUP, at an international court  That reallky was an hindrance to offer to anybody as a start.Since he had the blessings of the politicians and the higher – ups he somehow saved his skin and intelligently saw to it that the Export division was closed for ever. This is what the story is all about.

It is imperative that TRIFED soon starts it’s Export Department with UTMOST care and guile.The one’s selected for this ought to be a MASTER in this trade and not like Mr Meena who was a CRACKER of a JOKE to say the least, and  THIS IS WHAT TRIFED HAS ALWAYS BEEN.

Again I say, it is imperative that TRIFED soon start with it’s EXPORT DEPARTMENT at New Delhi as their main unit office with the shipments to be done from Bombay.

SELECTION , RECRUITMENT AND PLACEMENT AT TRIFED

The entire process of  SELECTION , RECRIUTMENT AND PLACEMENT, ought  to change immediately .What has TRIFED to do in terms of the changes are illustratively enumerated-:

A ) . TRIFED , has to first , prepare it’s prospectus. This prospectus should include, in details, all about, and iy ought to cover everything all about the activities of TRIFED,  ,it ought to brief it’s history, it’s description and the operations, in terms of the job it expedites and the work it does with the parent Co-operative association under the State Government.

B ) . It needs to narrate and foretell, or tell , very clearly , that it has tow (02) division ( incase Trifed plans to start the SAP & the MFP for a very longer time ) and all about the Handicraft department , or the division,  and it ought to actually tell all about the requirement of the personnels in the variouis departments that it wishes to recruit to expedite it’s job.

This to start with will make the applicant  very clear all about the various functions, that TRIFED is with in in terms of the job that it does and it will also help the candidate to choose about the job that it wishes to do at TRIFED.

SELECTION

TRIFED ought to make it’s applicant that applies for the job, right from the start all about the job that they wish to do incase if they are selected at TRIFED. Thereafter for the General candidates, those who have secured atleast 65% of marks in their Post Graduate Exams , for those who would apply for the job 

on the basis of the M.B.A course in the Marketing or in the Sales and for the Reserved Department or the candidates from and for the reserve category ought to score about 55% of marks in teir Post Graduate studies for compeering in the exams.

This will first, would help in filtering out many candidates who would be very average , in general to apply for the job and that will help TRIFED to get rid of the useless stuff for the job.

The concept of getting outstanding personnels to the job would be thius the first step for TRIFED to recruit the candidates..  Secondly all the candidates ought to write a written exam for the job and not get into this organization directly which opens the avenue for the back door entrance etc.

 IT IS THE BACK DOOR ENTRANCE AND THE RECOMMENDATION OF THE POLITICAL ENTITIES WHICH COMPLETELY BROUGHT IN THIRD CLASS CANDIDATES FOR THE JOB AT TRIFED FOR WHICH TRIFED IS IN THE DEATH ZONE AFTER 34 YEARS OF IT’S EXISTENCE.

THE PATTERN OF WRITTEN EXAMS FOR JOB QUALIFYING / QUALIFYING FOR JOB AT TRIFED

TRIFED, ought to recruit and select the candidates through the written exams. This will help TRIFED to get the BRILLIANT candidates rather than the IMPOVERISH that it got when it started in 1988-89 by recruiting them directly.

The written exam ought to be of 200 marks. Of it ONE – HUNDRED marks  ought to be for the CURRENT AFFAIRS and GENERAL KNOWLEDGE, TEST OF REASONING, MATHS, and ENGLISH. The other  100 marks ought to be for the subject that they have studies and that should be splitted accordingly.

These exams ought to be conducted by the EDCIL ( Education Council Of India Limited ) and the papers ought to be corrected by the experts under the strict vigil of EdCIL . These test papers ought to be on the most modern lines and curriculum and then according to the merit the candidates ought to be interviewed by a very thorough competent batch of professionals and the interview ought to be of 50 marks.

A list of the merit separately of the General candidates and of the candidates from the reserved category ought to be prepared and then those who qualify according to the merit ought to be recruited. This will help TRIFED to get the best of the GEMS rather than the BUFFOONS that we still have it from the batch selected in 1988-89 and those who would retire in 2025-26.

MANAGING DIRECTORS OF TRIFED

The Government of India ought to select the managing Directors of YTRIFED in the near future from those who come through the process of selection through the PUBLIC SERVICE  ENTERPRISES BOARD, ( P.S.E.B ) ,  rather than having these BUFOONS of the I.A.S Officers who are GOOD-FOR-NOTHIG. These are the laughing stocks that we had it at TRIFED and that I had the opportunity to work under when I was at TRIFED .

Trifed for all it’s certainty and ENTITY and for itself to promogulate as a business organization brimming with confidence has to change and the change ought to be ADIABATIC as well as ISOTHERMIC depending upon the space and the points at which it requires the either of the change by the manner that I have mentioned here. .

 It has been a CLEAR case of SPOON FEED and this is DETRIMENTAL to the life of it in the near future.  Not only in the case of TRIFED, every Government organization from now onwards, be it the Public Sector, be it a Central Government, or anything under the watchful eye of the Government has to change.

 “ THE INDUSTRIES AT INDIA STANDS AT IT’S DEATH KNELL WITH AN INTERNATIONAL INDEX AVERAGE POINT OF EVEN BELOW THAN ONE POINT OUT OF TEN. IF THE GOVERNMENT WISHES TO KEEP IT’S PUBLIC AFLOAT BY THE JOB IT IS HIGH TIME THAT THEY CHANGE , FIRST , THEMSELVES AND CHANGE THESE GOVERNMENT ORGANISATION OR ELSE, LEAVE THE CORONA, THE DEATH WILL FINISH INDIA ” .

Coming back to the point of selection and recruitment at Trifed in the near future, all the recruitment from the post of the Sales Executives, to the post of the General manager in the marketing and Sales ought to be done by th written exams as cited.

It also holds GOOD for all the post and the job in the accounts, the administration and so hence and so forth. The direct recruitment in all the Government organisations are FARCE in India and this ought to be very quickly changed, the SOONER THE BETTER.  NO MORE SPOON FEEDING.

Those who get through the written exams and the interviews etc and stand on the MERIT ought to be recruited and even the PROMOTIONS in the future in ant Government Sector if done on the basis of the WRITTEN EXAMS like it is done in COAL INDIA LIMITED and the OIL AND NATURAL GAS COMMISSION, better as the NERITED one would move up and that will help the organization to weather the odds and even in a manner worth the GOLD.

 THE PRESENT PROMOTION AT TRIFED WAS A JOKE UNDER Mr PARVIR KRISHNA . That is a hard core truth and this will never be digested by those who know what are the promotes are that recently have been promoted at TRIFED.

TRAINING

Once the candidates at TRIFED are taken into the job, the FIRST becomes the training and an IN-HOUSE training and then the ON-THE-JOB-TRAINING ought to be imparted to these newly recruited candidates for carrying out their job.

Every year, a ROATATIONAL training regarding maintenance of Finance and Accounts , training in the field of the matters of Personnels, Warehousing, Storing, and transportation etc ought to be implemented to the employee .This would help them to MANAGE AND CONTROL the things better, as they go up in the ladder of the organization.

Personnels, like A. Singsit, Sudhir Guliya, R.S.Meena, M.Bhav Singh, Kamlesh Chandra , M.S.Dinakar,  the present Managing Director, Mr Pravir Krishna  just to name a few, some who have retired from TRIFED, some who were given a kick at their back and thrown out of the job, some who were dismissed, and many who are on the verge of retirement within three years from now are RUDDERLESS CAPTAINS of a SHIP that is due to sink, and thise whose name I have italicized and marked with a deep bold leters ought to be put under the scanner of the Enforcement Directors and the C.B.I as soon as possible to recover all the LOOTS that they did it at TRIFED before they expire. That LOOT and the amount ought to be brought back and put into the banks where TRIFED holds it’s account.

Better it would be for the GOVERNMENT of INDIA to immediately REVERT the PROMOTION of Mr ASmit Bhatnagar and Mr Jagannath Singh and also to send Mr Sanjiv Mathur back to his RETIREMENT HUT rather than allkowing the FOOL HADY decision to continue with them just to PLEASE the BULLSHIT EGO of Mr Pravir Krishna, the IDIOT who except for opening the retail outlets for TRIFED which is involving CRORES and CRORES of rupee is doing NOTING in terms of BOOSTING anything at TRIFED be it the SALES or EXPORTS.

THIS OPENING OF MULTI RETAIL STORES OF TRIFED ACTUALLY WOULD LEAD TO A GREAT SCAMS AND MAY THIS GOVERNMENT TAKE A NOTE OF IT AND CHECK THAT . It is a example of LOOT again which might put this Government and Mr Modi in a SOUP. BEWARE and AWARE this present Government. 

What has TRIFED got from the FIRST batch of the recruits of the year 1988-89. NOTHING. Crores were wasted, crores were looted and crores have been such that there are NO PROPER ACOOUNTS for the same. This way and this manner would not fetch the prsenet Government anything at all and if the present Government keeps on sleeping the way it is doing in case of TRIFED then GOD BLESS THIS COUNTRY AND IT’S TRIBES.

Because of these OWLS and the DONKEYS, there were many brilliant who were forced tpo leave and quit their jobs. The LOSS was to TRIFED which these OWLS and the DONKEYS did not pay any heeds to, but those SOUL who were brilliant are now at the wits-dead-end. Those BOGGLING factors were actaually the HEROES but were treated as the  ROTTEN OR RAW GRAPES of the ORCHARD OF WINES and were done away with.

 INFACT THEY WERE THE BEST OF THE GRAPES THAT WOULD HAVE MADE THE FINEST OF THE WINE BUT WERE THROWN LIKE ANYTHING, SAY LIKE THE DICE ON THE CASINO’S WHEEL MOVING IN CIRCULAR MOTION.

Continuing to the added lines here there are many anomalies and many aspect that requires a depp thinking about how this organization kept on running in the manner  that it ran for about three decades and more. Any organization in the WORLD will really have to go  to a doctor or a surgeon to put himself in the best frame of his health if he has to dissect TRIFED , and digest the fact about how can it be possible to run  an organization in the manner that it ran.

Having worked, myself in about 79 different organization, where the first job, after completing my M.B.A that I did, I threw it and came out of it in two and a half days, and the last job that I did for a furniture selling company, I have not seen any organization manning and running in the manner that TRIFED runs and it is being manned.

I have worked under many people who are so uneducated, running their organisations, yet brilliantly paying over 50 to about 400 people that is what the actual strength of TRIFED is if we and if I have to take the the manpower into consideration, but I just never saw them working in the most idiotic and flunky manner as I saw with my open eye at TRIFED.

IF YOU HAVE TO FEED THE DONKEY’S BY SWEET, THE DONKEY WOULD PRODUCE VOMITS AND NEVER THE LABOUR THAT IT DOES.  This actually applies to TRIFED, all its Managing Directors, especially those that I have seen or noticed with my naked eye, and the ones who have either retired from there, or who  are on the verge of retirement or who were given a kick on their arse  and were thrown away, or who were denied of their Provident Fund and the Gratuity when they were asked to forgo the same because of their bull-shit deeds that they did.

INFACT MANY AT TRIFED NEEDS TO BE PUT BEHIND THE BAR.

 Let me come to some INTRIGUES of TRIFED that causes the body to die lying  on the pyre or breathing with the body set on fire yet living to die.

The MALAFICOUS JOKE OF APPOINTING A BRAND AMBASSADOR-:

Trifed went about  putting their faith on a Brand Ambassador. Fine nothing wrong about it. They hand picked and selected Madam Mary Kom for the same.They paid Rs 25 lakhs to her for the same.

Now when you select a Brand Ambassador  for your organization you will have to put certain terms and the conditions, and those are-:

1). For what amount a period is the one who you select your Brand Ambassador would remain the Brand Ambassador of your organization.

2). What would be the product he or she would be endorsing.

3). For how many an event would she endorse either the product of the company or the organization itself and what would be the scale that she or he would have to linked with the advertisement that he or she would be doing during the events which she or he participate.

4).Where would be the name of the organization be put into the jersey of the player while displaying that name of the organization or the product while participating in those or the event.

5).What is the SLOGAN of the organization that the organization wished to put to the viewers and the world through the Brand Ambassador.

NOTHING- nothing of anything that we saw it over here while Mary Kom was participating while on the ring to play her events be it the Olymp[ics, be it the Asian games or  be it anything.  FOR THAT IS THE ADVERTISEMENT AND COMMUNICATION DEPARTMENT OF TRIFED.

What communication would TRIFED as a message would develop. The one’s who are working over there might NOT know the difference between a COMPLEX SENTENCE and  INTERROGATIVE SENTENCE. Such is the awkward and wayward shit that TRIFED possesses, yet they come up with the concept of possessing a BRAND AMBASSADOR .

Nothing of anything with Madam Mary Kom would have been and would there have been,  anything on the piece of any paper, written anything about the rules and the  terms of the Brand Ambassador . This is TRIFED and the HEAD that runs TRIFED.

Forget TRIFED jotting the terms and the conditions on the piece of the paper, the one’s working at TRIFED will NOT even know who was the ORIGINATOR who gave the Asian Games and the concept to the fraternity of Asia. This is their General Knowledge and their  involvement on the affairs of this country.

Trifed’s Advertisement And It’s Policy To Garner the Market Share-:

 Leaders, Followers, Challengers and Niches, or Nichers - these constitutes the four different kind of the competitors that  is  there in the field of marketing competition . Ask any TRIFEDIANS about which is the category that he falls within, HE WILL PRETEND AS IF THE COOL WAVES OF ALASKA HAS TOUCHED HIS BODY WITH THE TEMPERATURE OF ABOUT 50 DEGREE  EXISTING AT DELHI as Trifed is in Delhi .

It is for about 34 years that TRIFED has NOT extracted itself to find WHAT it is in terms a marketing organization, where does it stands and what is that it needs  to do to push itself up. Consequently the customers that it should have targeted and the advertisement as well as it’s role that it needed to create and launch itself was evidently not seen and it is NEVER to be seen. That is why inspite of having  a WORLD LEVEL kind of a Boxer to brand itself has gone into the waste. Nobody knows TRIFED in the WORLD though Maty Kom is SIX-TIME-WORLD-CHAMPION. It  is because TRIFED and it’s official who are the Executive Director ( Incharge ) to the level of Assistant General Manager or maybe the Deputy General manager simple and simply do not know anything about the AD- EXPLICITY that is connected to forming or building a SLOGAn FOR THE Brand Ambassador or for themselves.

When you do not have any advertisement, it’s evaluated  worth in terms of the value in place and in system, how can you measure yourself upto the customer and have a large base of customer to follow you. In the name of the advertisement, some individuals are placing the advertisement of TRIFED, suggesting the name of their Offices along with the addresses, for the people to  visit them for a business.  THE QUESTION IS- HAVE THESE TAKEN THE PERMISSION FROM TRIFED TO DO SO ? . Is TRIFED a PERSONAL PROPERTY of these employees that does it to  generate the business by this mean.

  HOW IS THAT A GOVERNMENT ORGANISATIONS’ ADVERTISEMENT IS PUT BY AN INDIVIDUAL EMPLOYEE ON THE FACEBOOK. This really is a question of conjecture.

Trifed that it sells – has to catch the low income group, the mid-income group and the upper level income group as these are the general customers that would but the TRIFED’S product. Hence the advertisement campaign also has to be in that manner. Trifed will have to place the advertisement in-:

1). The Newspaper by inserting the pamphlets and the leaflets, and NOT by putting the advertisement on the newspaper.

2). In the TV, if at all it needs to insert it’s advertisement, it has to select all the local TV channels to insert their advertisement in the form of running the slugs and putting the name of their offices as well as the telephone numbers to run it for three months and again to reinsert the ads to again run it for three months and so on and so forth. The localized advertisement is the buzz and the key rather than the huge ad that would fetch them ZERO , for anything.

3). At some strategic places in the towns and the city, they will have to put in the advertisement on the sign board . Now-a-days, there are some ad companies that holds the sign board at some strategic places in the big cities and towns.Those are the one’s where TRIFED will have to display their advertisement for the people to have the READ-MOST effect of the same and remember the name TRIFED before they know much about it in terms of the product that Trifed sells, and the telephone number of the Office as well as the address of the Office where it is situated would have to be inscribed on the same.

4). Trifed will have to , on a large scale , will have to participate in the various exhibition which maybe of a miniature nature, or a mass scale nature to attach itself to the public and the customers that looks in for the product to buy them. In those exhibition, a kind of a pamphlet would have to be given to every customer that visits the Trifed pavilion, and a register ought to be maintained where every information about the customer, ie, his name, his e-mail, his phone number, his address , his profession and business, etc would have to be jotted and noted . Once the exhibition is over , a informal business letter in short about Trifed and a request to the customer will have to be send to him, inscribing them to visit the Trifed Office or the mall where they sell their  product from and for. This will attach the customer to Trifed. The sale will automatically develop within the time and effort ought to be made to satisfy the customer by all the means and the source.

5). If Trifed sells the product through the network of dealers , it has to also see to that it evaluates the performance of the dealer, and allows it to do it’s advertisement for themselves for Trifed, to sell the products of Trifed. In that case the expense of advertisement generally is that the 50% of the ad costs are reimbursed to the dealers after the dealer submits the proper details along with all the proof that he had incurred for the advertisement. This is a glaring  example that the Maruti does and reimburses to it’s dealers. There are many an organization that does that and Trifed should start doing it . However while doing it a target is fixed for the dealers to achieve that and if he continuously achieves that, the  advertisement is allowed for the dealers to do it for Trifed and it’s product and the costs on a 50% reimbursement is allowed. While working for Khaitan India Limited, we use to do that subjected to the condition that the dealers  always completed their target.

 Another Laughing Matter That Evokes Deadly Cry And Laughter - ::

Going by the recent trend, and the wonderful head that this Managing Director possesses, one finds that Trifed has opened it’s outlet at the places at some airports in India. The question is WHEN YOU ARE NOT KNOWN BY EVEN 5 PERCENT OF THE ENTIRE POPULATION IN INDIA AND WHEN YOUR ORGANIDSATION IS NOT KNOWN ANYWHERE IN THE WORLD AT ALL, HOW DID YOU OPEN THAT.

What is the amount of the money that you paid to the Airport Authorities or what is the rent you are paying to the Airport authorities as a rent to and for it.  WHAT IS THE SALE THAT YOU GENERATE.

The examples are the Trifed’s slae point at the Jagdalpur Airport, and many such airport.   WHO BUYS THE PRODUCT OF TRIFED AT JAGDALPUR , AND WHAT IS THE SALE THERE THAT YOU GENERATE. What is the amount of rent that you are paying.

 Except a few who are the elite’s of the society at Jagdalpur, how many at Jagdalpur even now knows Trifed though you may have a production unit coming up and out at Jagdalpur at  Semra- Burundwara. By the way  WHAT IS YOUR MONTHLY SALES AT JAGDALPUR.

You are NOT known by even a SINGLE entity world over, and even then you prefer to  sell your product through and from the Airport. Do you have even a single office at any part of the world outside India. Suppose if I see a Trifed product at any airport at India, and I wish to take my family members to see that abroad, as I stay at abroad, and after a discussions between ourself, we decide to buy that product there where I stay at abroad, how do I buy when there is nothing that Trifed has at abroad. What is the point in paying such a huge rent at airport at India,  when there are no and nothing in terms of anything that Trifed has it at abroad.  WHO IS THE HEAD CARRYING THAT KIND OF A BRAIN WHO GAVE THIS AS AN CONSULTANCY TO THE HEADLESS MANAGING DIRECTOR OF TRIFED TO DO IT.

By the way, had and has anyone sold the OPIUM and the Marijuana in their life at all and by any means at Trifed. If a small packet or that we call it as a PUDIYA is given to a Trifed Managing Director or any employee, I bet HE WILL FIND HIMSELF AT THE POLICE STATION INSTEAD OF COMING BACK TO HIS BRANCH OFFICE/ OFFICE TO SAY HIS SENIOR THAT I HAVE SOLD THE PRODUCT.

Here is my say to anybody who reads this piece of article- IF YOU DO NOT KNOW THE PRODCUT AND IT’S ESSENCE OF HOW TO SELL IT, YOU WILL NEVER BE ABLE TO SELL EVEN A PUDIYA THAT CONTAINS EITHER OF THE TWO MATERIALS THAT I HAVE MENTIONED HERE. Simply thinking that the element or the product that I’m going to sell will sell all by itself will not generate any sale. I have sold every kind of material from about every sector that exists in the world of sales and marketing except CONTRACEPTIVES- and I can say that  IF YOU DO NOT KNOW THE ESSENCE OF THE SALE YOU WILL AND YOU CAN NEVER SELL ANYTHING HOW GREAT YOU MAYBE IN TERMS OF ANYTHING THAT  YOUR ORGANISATION IS ATTACHING IT TO YOU. This is my practical experience which I put it over here.

The sales and the marketing are two different function though sale is a component of marketing, and in India 99/100 entities think  that both are same, which is not ?. Trifed still does not knows either how to sell though it glorifies itself as a MARKETING organization, the seemingly joke is that it also does not knows anything about marketing.

How can you expect an organization which started in 1988 and which never did recruit any practical sales personnel’s or the marketing personnel’s to run itself. In the name of Tribes, Trifed recruited some and a many, who either had some M.B.A degree with themselves for which those courses did not or were not run by any or those University in India. The M.B.A. course in India started from 1961with the IIM, Joka, Kolkatta being the first institution to hold that course.Slowly it spread it’s wing at many places. Thereafter the Universities started imparting the education and the course of the M.B.A studies.

At Trifed we had and I had seen the candidates holding a M.B.A degree which started at India from 1956.There was one from Tamil Nadu, a DONKEY and the STINLS of the Shit of it, holding a M.B.A degree awared to him by the Madras Univeristy stating that he passed out the course from that University in 1971.  THE FACT IS THE FIRST BATCH OF M.B.A THAT PASSED OUT FROM THE MADRAS UNIVERSITY WAS IN 1973. He was none other than Mr M.S. Dinaker, who possessed a BRAIN of a DONKEY with the face of a DRACULA and was recruited as a A.G.M and was promoted to the rank of a D.G.M before Mr Rao courtesy TRIFED gave a KICK at his arse and send him to lick the shit of any Tamil Nadu Minister, either from the A.I.A.D.M.K or maybe the D.M.K to again find an organization for him with that scrupulous degree that he was holding to again get a kick at his arse to be shunted and hoofed out.

Simply having somebody to write the KAHANIS, ie the stories on a piece of a A4 sheet and placing it to the management about marketing does not helps at all. The practicalities of sales and marketing and the change in the behavior of the market is a every day affair and one who is not versed with the gamuits and the functions of the change in the  market will never be able to do anything so good either in the sales or in the marketing. Trifed in that matter has produced some KAHANIKAARS ie Story Writing Authors,  and SAHITYAKAARS ie, The Laureate’s of Literatures,  placing themselves as the greats of marketing , and that is the treason even after spending 34 years in the field of sales and marketing, TRIFED is NOT EVEN PLACED AT THE NICHERS SECTORS of either the sales or the marketing. Those who controls only five percent at the best, as their market share,  could be deemed or termed as the Nichers, which is also known as Niches in the arena of sales and marketing. Sad- after even spending 34 years in the field of marketing, selling their product TRIFED still now even does not falls in that category.  WHAT WAS AMIT BHATNAGAR DOING FOR ALL THESE YEARS, MAY I KNOW. If he reads it his BLOOD will boil and he will feel that there are many a blisters on his body because of the heat that would generate out of this article if he reads that. But this is the truth. If these were the people in the private sector, they would have been thrown immediately without any remorse. However in the Government sector, these are the one’s who reach the highest ladder of their career and their profession.  WHAT HAS AMIT BHATNAGAR DONE IN THE LAST 34 YEARS TO ADJUDICATE HIMSELF ABOUT NOT BEEN AND BEING SEND TO THE TRAILS AND THE TRIALS BEFORE HE HIS SEND TO THE GALLOWS FOR THE UGLIEST JOB THAT HE DID IN HIS CAREER AT TRIFED TO BE PROMOTED AS A GENERAL MANAGER. Many like him are also there for the evaluation but who cares.   This is why many Government organisations have gone away,  with the wind. The sufferers have been the one’s who had to bear this.

In the matter of sales first you have to find out and do is  WHERE ARE YOU PLACED IN THE MARKET. Once you evaluate that your effort has to be  concentrated to find the customers in that category and the area where your organization is placed. You cannot win the market share if you are placed in the Niche sector targeting the Hi-Fi and the Hi-Fliers for they would never buy your product. A Hema Malini or a Amitabh Bachchan will never buy a Trifed Shampoo from the Airport or a Trifed Shawl or a Saree that sells from the Airport where Trifed has a sale centre at the airport. Your targeting the customer base from that point and reaching to the customer is all wrong and you could never sell your product at all from that centre. You will always end up paying a huge salary as well as a rent . That will add to the overheads and the expenditure which would be a loss for all and once for all. However this would not go to and into the heads of the one’s who are running Trifed in the capacity of a Managing Directors. These I.A.S Officers are GOOD FOR NOTHING. One or two our of them in every case would have been outstanding for everything that they did but ONE and TWO does not makes a CENTURY at all. That is the broad line, the bottom line ,  and the end line.

 I can write and put many more lines that is ALL WRONG at trifed in it’s daily activity that relates to advertisement, man planning and the expedition of the job that it does. However it will never wi me a Nobel Prize at all. Hence I’m putting an end to this article, here.

It is the common man who is taxed and is roasted by every mean by the acts of these kind of an organization and by the whims of this kind of the I.A.S who run and rule the organization of India. This is NOT going to end at all.

That is the manner the Government runs it’s organization at India by seating a I.A.S Officer as a Managing Director for a marketing organization. That is India and it’s organization for you to know, read and understand .

The only way for Trifed has been to put it's head to the feet of the Government and BEG for money for survivals, and these BEGGARS are the one's who walk tall with their head held high to glorify themselves as the KING of everything that they did see and expedited themselves for every glory that they boast of. SHIT I say but who cares. 

These are Mercilessly Merciless , The Future Key To Beg For Mercy 

That is it…..

That is more than enough to describe it in one line  .

NO EXXAGERATION, PLEASE 

That sums up it and that is all .....

Regards and THANKS

Pics



Shyamal Bhattacharjee 

Mr Shyamal Bhattacharjee, the author was born at West Chirimiri Colliery at District Surguja, Chattisgarh on July 6th 1959 He received his early education at Carmel Convent School Bishrampur and later at Christ Church Boys' Higher Secondary School at Jabalpur. He later joined Hislop College at Nagpur and completed his graduation in Science and he also added a degree in    B A thereafter. He joined the HITAVADA, a leading dailies of Central India at Nagpur as a      Sub-Editor ( Sports ) but gave up to complete his MBA in 1984 He thereafter added a Diploma In Export Management. He has authored THREE books namely Notable Quotes and Noble Thought published by Pustak Mahal in 2001 Indian Cricket : Faces That Changed It  published by Manas Publications in 2009 and Essential Of Office Management published by NBCA, Kolkatta  in 2012. He has a experience of about 35 years in Marketing .


 

 



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