" COMMUNICATION - MIX " Of Prime Minister " PROBE " , " PENETRATION " " POLIFERATION " & " PRECIPICE " - The " 4-P " Of " MANN KI BAAT "
Communication is a two way TRAFFIC. This is what the MANAGEMENT
of COMMUNICATION states is. It flows from the top to the bottom and
from the bottom to the top and it takes care of the SIDEWAYS.
So far so long this is what one has and had perceived about
the essence of communication. However this perception now has taken a new leaf
and a new turn and now from this stage onward, the WORLD WILL HAVE TO RESHAPE
ALL THE FORMS AND THE ESENCE OF COMMUNICATION.
HUNDRED EPISODE OF “ MANN KI BAAT ” :: IT IS AN EPIC NOW FOR THE
WORLD TO LEARN COMMUNICATION
Mann Ki Baat actually got into action during the month of
October 2014 on the auspicious VIJAYA
DASHAMI day. THIS DAY IN THE ANNALS OF INDIA AND ITS
HISTORY IS CELEBRATED AS THE DAY OF VICTORY OF TRUTH OVER THE EVIL. That
is where it started and now it has seen the LIGHT of its ONE-HUNDRED-EPISODE.
Actually there was an idea going around and the idea was
that WHAT KIND OF A COMMUNICATION COULD BE PUT INTO THE PLACE TO ADDRESS
THE ENTIRE PEOPLE OF INDIA WITHOUT ANY POLITICS INVOLVED IN IT.
The basic essence would be to BIND and KNIT
the people all over the country and to put them into doing something which
would be the creation of a new society that would be engineered to fabricate
the entire society through a well ordained effort of human excellency which
would be STRAIGHT AND SIMPLE BUT OSTENTATIOUS IN TERMS OF AN EXAMPLE.
The ingredients of it should be PROBE , and when the probe
is done, the matter of the probe ought to be put in a simple manner to those
who are in the list of probe to inspire them through the words which is the
verbal form of communication.
The exemplary probe ought to be stressed upon the fact to
move ahead in their effort to put their heart and the mind to continue the task
at their hand so as to finish them with success and draw them into the bracket of
by placing them as an example of roaring success.
There is a team which works for this and the team draws out
the best of the probe and the class example of the success that would come out
by the probe and the Prime Minister then speaks to them to the nation as to
follow their example of success. Credits are given for their achievement by the
prime Minister through his ornamental words and when the nation observes this
and sees it with their open eye they are inspired to put them on the driving
seat of the highest success. This actually changes the mindset from being into
negative to a positive.
Penetration always has acquired a PLACE OF PRIME .This is what me as an individual and this is
what the nation as a whole feels that and looks into that. The nation sees that
as an action. This is exemplified by the manner in which we see that the
nook-and-the-corner of India is penetrated by the Prime Minister’s team who
design this programme. We have seen people from such a long distance places
from the remote corner of the country where, if this programmer had not been in
the place, we would not have known that these are the places that exists at
India. To cite an example are the LOTUS-FIBRE
case and the TERRACOTTA CUPS
for drinking tea in it which we saw the Prime minister and his team flashing it
on the programmer and the Prime minister talking to those ones who have brought
in this revolution in the arena and the world of BUSINESS. What is
exemplary is to see that these souls have been able to provide the examples of
being extra-ordinary in their achievement from the state of being very
ordinary. The prime Minister speaks to these kind of souls and he
connects them to the main stream of the nation. THIS HELPS .
POLIFERATION – This is something that is hard to
believe.This is again a matter of great surprise as to HOW AND HOW THIS HAPPENS SO
FAST , SO QUICKLY.
The surprise is HOW DO THE TEAM THAT PROGRAMMES THIS
EVENT FOR THE PRIME MINISTER GETS THE TOUCH OF OUTSTANDING SOULS THAT ARE
RESIDING IN INDIA AND THAT IS INVOLVED IN BRINGING ABOUT A DYANAMIC CHANGE SO
FAST AND ACCURATELY.
It is not that easy to reach to the nook and the corners of
India so fast. Also it is not that esay for these souls to bring about the
success that they are matted with. But this is what we see every time and each
of the episode brings out a DIFFERENT COLOUR , A DIFFERENT SHADE AND
A DIFFERENT FORM OF SPEAKABLE SUCCESS.
The manner in which it is done ought to be complimented
exuberantly and with full communicative accolades. The overall TURN-OVER from
both the end is VIBRATING and
full of VIGOUR. This again
is the real JACKPOT of the programmer being a super hit in a very
ordinary method. Nothing is over hyped in this programme and this treally
speaks all about the volume of the programme.
Every section of the society is taken into consideration for
the programme and every possible mannerism in terms of scaling the mindset of
those who speaks to the prime minister for their achievement is put in the
frame of TAKING IT TO THE ZENITH. The people taking and talking to the Prime Minister speak as if they are
speaking to their family member and the Prime Minister too speaks to them as if
he is speaking to his dearest and closest family member. THAT IS THE UNIQUE SELLING
PROPOSITION that we see in
the programme..
PRECIPICE – this again
is the redefined concept of the programme. Prominence or layman,
big
or small , farthest or the nearest
– everybody is given the same space and the same HONOUR the same RESPECT
to attach themselves to the Prime Minister , who does not
discriminates and distinguishes him from being equal in PROMINOUSITY and EQUALITY that he showers to the ones whom he talks to
and with those with whom he shares this programme once in every month.
The act and the medium to get into the farthest and the
corner of the country is not that possible. Television sets even now are not
there in many places in the nook and the corners of the country. Communication
as a tool to connect with the people also is not that esay and possible where
you have 142 crores of Indian from every caste and creed placed at the nook and
the corner of the country. The MAGIC which the ALL – INDIA – RADIO – STATION
has created to connect the nation with one and sundry through this programme of
the Prime Minister really deserves accolades and honour of the HIGHEST
MAGNITUDE.
It only goes to prove that “ AKASHVANI ” , the
name suggested by the GREAT GURUVAR RABINDRANATH TAGORE cannot
DIE. This name and its act will remain for ever till this country survives and
the connection of the people of India- all over from one place of India to the
another through Akashvani is the example. Of the same.
THE PRIME MINISTER HAS CONNECTED THE ENTIRE NATION TO EACH OTHER
WITHIN A SPAN OF A CENTURY OF THIS EPISODE AND HAS MADE THEM FEEL INDIAN AND
HAS THROWN AN EXAMPLE TO THE WORLD.
Netaji Subash Chandra Bose had done it between the
period 1942 to 1945 through the Radio Station of Japan and
Singapore and the present Prime Minister, Mr Narendra Modi , has done it after Indepenence- ONCE
MORE TO BIND THE NATION.
That actually is “ MANN – KI – BAAT ” .
That is it
Regards and Thanks
Pics
Shyamal Bhattacharjee
Mr Shyamal Bhattacharjee, the author was born at West Chirimiri Colliery at District Surguja, Chattisgarh on July 6th 1959 He received his early education at Carmel Convent School Bishrampur and later at Christ Church Boys' Higher Secondary School at Jabalpur. He later joined Hislop College at Nagpur and completed his graduation in Science and he also added a degree in B A thereafter. He joined the HITAVADA, a leading dailies of Central India at Nagpur as a Sub-Editor ( Sports ) but gave up to complete his MBA in 1984 He thereafter added a Diploma In Export Management. He has authored FIVE books namely Notable Quotes and Noble Thought published by Pustak Mahal in 2001 Indian Cricket : Faces That Changed It published by Manas Publications in 2009 and Essential Of Office Management published by NBCA, Kolkatta in 2012, GOLDEN QUOTES on Inspiration, Sorrow, Peace and Life, published by B.F.C Publications, Lucknow, and QUOTES:: Evolution and Origin of Management Electives by Clever Fox Publishing, Chennai and From Dhyan To Dhan :: Indian Hockey - Sudden Death Or Extra Time published by Clever Fox Publishing House . He has a experience of about 35 years in Marketing .
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